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Mindvalley

Mobile App Marketing Specialist

Marketing – Kuala Lumpur, Kuala Lumpur
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

As our Mobile Apps Marketing Specialist you will be responsible for driving user and revenue growth through our our native iOS and Android mobile apps (Mindvalley, Omvana, etc).

About Mindvalley

Mindvalley builds businesses that innovate on transformational education for all ages, through mediums that range from digital publishing, educational technology, online learning, mobile apps, content, events and more. We stand for ideas that enable people to be extraordinary and impact lives. Founded in 2003 by Vishen Lakhiani, we are a team of 200+ people from 40+ countries, working across a wide range of inter-related businesses that are dedicated to pushing humanity forward through reforming global education.

You'll be exposed to some of the best knowledge, people, and resources available anywhere. Mindvalley is considered one of the top places in the world to work and has been written about in magazines, articles and on TV.

About the Role

As our Mobile Apps Marketing Specialist, you will be working in a team responsible for driving user and revenue growth through our native iOS and Android mobile apps (Mindvalley, Omvana, etc). We need your help to create amazing app platforms to accelerate human transformation (In meditation, personal growth, spirituality, health etc.) 

You will develop, plan, and execute the marketing strategy for our Mindvalley app. Additionally, you'll be working with our technology team to create new apps and determine the feasibility of venturing into new app topics and niches. You must be a highly collaborative, experienced, data driven self-starter able to manage multiple products and priorities in a fast paced environment.  You'll be responsible for growing app installs, DAU/MAU and revenue of the Mindvalley app for iOS and Android by acquiring new, engaged customers and retaining existing ones using various acquisition and retention strategies. You will be running various tests and experiments to find winning marketing strategies and tactics for creating and maintaining consistent growth across all KPIs. 

It is also important that you are able to partner with key internal teams to develop and execute all marketing initiatives for assigned titles including paid mobile user acquisition, synergy campaigns, email efforts, partnership marketing, and asset creation. You'll work closely with an amazing team of amazing individuals, ranging from the world's best UX experts and designers to iOS/Android developers, data analysts, marketers, and engineers. 

Key Responsibilities

  • Growth of key mobile app KPI's (Active users, installs, revenue etc.)
  • Work closely with the CEO, Head of Marketing, Head of Product Development, Developers and UX experts to ensure goals and priorities are aligned
  • Lead marketing for an assigned mobile app – developing brand identity, key messaging, overall vision, marketing strategy development and execution
  • Develop best in class creative materials working with both internal and external partners including storefront assets, digital advertising creative, print materials, video trailers etc. 
  • Partner closely with internal PR, integrated marketing, social media and franchise teams to develop and implement marketing plans across launch and sustainment phases
  • Analyze the performance of marketing campaigns and new app features to regularly identify areas for optimization
  • Ideate and perform market research for developing new apps and to determine the feasibility of these apps in respective app niches
  • Execute mobile marketing campaigns

Key Requirements

  • Minimum 3+ years of mobile app marketing experience preferably including brand management, product marketing and acquisition experience
  • Knowledge in app analytics and messaging tools like Appsflyer, Mixpanel, Sensor Tower, App Annie and Braze
  • Able to handle responsibility, leadership, make key decisions and make deadlines under pressure
  • Experience marketing subscription services including a strong understanding of KPIs and business metrics
  • Ability to implement strategic marketing and execute on marketing campaigns
  • Experience working with established brands
  • Passionate about apps and the mobile industry
  • Ability to effectively communicate and “sell” strategies to cross-functional teams
  • Highly detailed and organized with strong project management skills
  • Strong technical aptitude and quick learning ability
  • Strong analytical skills
  • Experience working with established brands (optional) 
  • Significant experience, proficiency in, and passion for digital media, social media, and mobile technologies

Your application must include:

  1. Your resume in PDF format. Include links to work samples such as software, designs, or writing you have created so we can see proof of your talents.
  2. Your video cover letter. Record yourself speaking in a 3-minute video and upload it to YouTube. Tell us about your mission in life and how you grow yourself each day on the path towards it. How does Mindvalley fit into that journey?
Thank You
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  • Location
    Kuala Lumpur, Kuala Lumpur
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced
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